In 2000, Hibernia National Bank of New
Orleans, a US regional bank, launched a comprehensive and aggressive plan
to target affluent and wealthy households within Louisiana and East
Texas. In the report, Integrated Wealth Management in Regional US
banks: Hibernia National Bank, 2000-2005, Celent describes the efforts
undertaken by the bank to successfully compete in the wealth management
arena.
The report lays out the transformations
made to the organizational structure, the culture, the products and
services offered, the personnel and delivery channels utilized, and the
technologies deployed.
“While not everything worked perfectly,
there were some strong success stories that other organizations can learn
from," said Robert J. Ellis,
senior analyst in Celent's Wealth Management practice and author of the
case study. "However, there are also some substantial struggles
against trends and perceptions that no organization, however well
prepared, may be able to overcome.”
In addition to regional and community
banks, this report can be instructive for local competitors of the
same.
The report is 26 pages long and contains
five tables. A table of contents is
available online.
