San Francisco, CA, USA
September 29, 2005Cents and
Sensibility: The Marriage of Online Micropayments and Digital Commerce
Report Published by Celent
Celent estimates that the digital content market
will grow to $50 billion by 2009, but online micropayments account for
only 2.8% of digital content sales.
In a new report, "Cents and Sensibility: The
Marriage of Online Micropayments and Digital Commerce," Celent
finds that online micropayments are a very small component of the growing
digital commerce market. But online micropayments vendors are
repositioning themselves to take advantage of the budding digital content
commerce market that will reach $50 billion by 2009.
Online micropayments are just one small
piece of the digital commerce supply chain. Online micropayment vendors’
main value proposition is that they fulfill a variety of unique
requirements that merchants need to ensure successful digital content
commerce. They facilitate online merchandising, billing, promotions,
distribution, and financial reporting, all important ingredients in the
digital commerce supply chain.
According to Dan
Schatt, author of the report and senior analyst at Celent,
"Today’s online micropayments vendors are positioning themselves
within the natural evolution of e-commerce—promoting an offering,
facilitating acceptance of an offering around an online product or search,
and creating as seamless a process as possible for purchase and
fulfillment. Online subscriptions, promotions, and post-paid billing have
all gradually come together in the last few years, giving us a glimpse of
what piece of the puzzle online micropayment vendors may ultimately
solve."
A table
of contents is available online.
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