Strategy Consulting Projects for the Global Financial Services Industry

Within Celent's Strategy Consulting practice, we regularly assist senior executives in the global financial services industry to better define their strategies and maximize their market impact. Some of the areas in which Celent is active are outlined below.

Competitive Intelligence, Benchmarking, and Analysis

Celent provides its clients with detailed information and analysis on the competitive landscape, whether the client is a financial institution looking to gauge its positioning vis-a-vis other financial institutions or a technology vendor looking to compare its solutions to competitors. Celent evaluates:

  • Technologies used
  • Functionality supported
  • Products supported
  • Performance metrics
  • Future plans and strategies

Recent projects include:

  • Benchmarking study for a top-25 life insurer on advisor workstations. Celent performed in-depth primary research of competitors' offerings and presented recommendations based on the client's current position, goals, and capabilities.
  • Detailed benchmarking study of teller and platform technology for a top-five US bank. Celent obtained the participation of ten top banks from which we collected detailed data on the technologies used in the branch, functionality and products supported, performance metrics, and future plans of these peer banks.

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