Asia-Pacific Life/Annuity Illustration Systems 2012

A Sketch of Nine Vendor Systems
by Wenli Yuan, May 15, 2012
Vendor Reviews


Celent recognizes some of the major trends in illustration systems today, such as more emphasis on illustration output, the use of mobile devices, and user-level configuration, as well as improving upstream and downstream integration to facilitate straight-through processing.

In a new report, Asia-Pacific Life/Annuity Illustration Systems 2012: A Sketch of Nine Vendor Systems, Celent looks at the illustration systems available to life insurers in the Asia-Pacific region. This report profiles nine illustration systems in use for life insurance and annuity, with six full profiles and three limited profiles.

Nowadays, producers expect life policy illustrations to provide them and consumers with ease of use, strong visual impacts, and up-to-date and accurate product information to help make the sale. By looking at vendor illustration solutions in the marketplace, Celent recognizes some of the major trends in illustration systems today, including expanded functionality, increased emphasis on illustration outputs, user-level configuration tools, and increased availability of illustration systems on mobile devices and tablets. Additionally, today’s illustration systems more frequently include full integration with point of sale tools, and support back end linkage to policy systems for new business straight-through processing.

“Insurer efforts to improve new business processes are ongoing. Celent believes that technology that can improve cycle times, reduce costs, and improve overall new business efficiency will continue to be prioritized,” says Wenli Yuan, Senior Analyst with Celent's Asian Financial Services Group and author of the report. “That points to enhanced ties between illustration systems and needs analysis, suitability, and new business systems, with the goal of reducing rekeying and automating processes. Not surprisingly, several major vendors are positioning their illustration offerings within this broader context.”

The report begins with a brief overview of the life and annuity illustration solution. Next, several important key trends are identified and discussed. The major part of this report profiles nine illustration vendors, including AXE’s Axelerator Life New Business, EAB Systems’ iQuote, eBaoTech Corporation’s eBaoTech SalesPlatform Suite, Polaris Financial Technology’s Benefit Illustration System, Sinosoft’s Sales Support System, Mphasis Wyde’s Wynsure, AETINS’ ISF Illustrate, iPipeline’s Illustrations, and Sapiens’ ALIS. High-level comparisons are provided, plus detailed profiles containing company background information, specific product information and functionality, key technical specifications including programming languages and platforms supported, and feedback from reference clients (for full profile solution). In the final section, the system technologies and vendor market activity are compared, and Celent offers key questions that carriers need to answer before they can begin evaluating illustration vendor offerings.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

Table of Contents

Executive Summary




Insurance Illustration Overview


Report Methodology


About the Profiles


AXE; Axelerator Life New Business


EAB Systems: iQuote


eBaoTech Corporation: eBaoTech SalesPlatform Suite


Polaris Financial Technology: Benefit Illustration System


Sinosoft: Sales Support System


Mphasis Wyde SAS: Wynsure


Limited Profiles




iPipeline: Illustrations


Sapiens: ALIS


Comparative Charts


Concluding Thoughts


Leveraging Celent’s Expertise


Related Celent Research


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