The ATM in Japan: Part 2

Strategies and Initiatives
by Eiichiro Yanagawa, July 2, 2012


This report focuses on three trends that Celent perceives as important in the automated teller machine industry in Japan. The report is based on interviews with and request-for-information surveys of multiple ATM vendors and is designed to shed light on the following three trends: the modularization of hardware; software’s evolution as a platform; and the increasing service-focus of business models.

In The ATM in Japan, Part 2: Strategies and Initiatives, Celent introduces the latest in vendor trends and initiatives by drawing on information gathered from several ATM vendors via interviews and questionnaire surveys. In addition, the report analyzes the potential of new ATM business models thrust into relief by recent survey data on ATM fees and the business partnerships.

Part 1 of this report examined the ATM business environment in Japan by exploring, among other things, the historical background and current state of the market as well as key attributes of ATM-related systems and services in Japan. Part 2 introduces recent corporate initiatives while summarizing the latest developments in ATM-related trends and suggesting that industry players prepare for the coming era in ATMs with a view that includes frameworks to function as guidelines for improved ATM sourcing model implementation. The report also offers factors to evaluate IT sourcing.

“A background of robust, high-quality ATM networks combined with extensive penetration of advanced ATM software and hardware enabling a high degree of operational and maintenance performance—all in conjunction with vendor-supplied operational and maintenance support—have allowed banks to shift branch banking operations from branch-manned teller windows to automated services,” says Eiichiro Yanagawa, Senior Analyst with Celent’s Asian Financial Services group and author of the report. “Today the advent of new methods of offering ATM services, such as convenience store ATM services, is spurring change. This change is empowering financial institutions with strategic options to separate ATMs from their management resources—facility or equipment assets and human resources—and outsource them as a new service platform that goes a dimension beyond what can be classified as simply an in-house or external ATM.”

Part 1 of this report is The ATM in Japan, Part 1: Trend Toward a Services Model and Modularization.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

Table of Contents

Executive Summary


ATM Technology and Vendor Trends



The Modularization of Hardware



Software as a Platform



A Shift to Service-Focused Business Models


Ongoing Shift to Modularization and Services: A Progress Report



Overview of Japan ATM Survey



ATM Survey Results


Corporate Initiatives



Fujitsu Frontech: ATM Outsourcing Services for Retailer-Operated Branches



Hitachi-Omron: Terminal Solutions Vendor



ATM Japan Ltd.: ATM Service Provider



Oki Electric Industry: Breaking into the Chinese Market


New Business Models Premised on Partnerships and Fees



ATM Fees and Partnership Trends



A New Business Model: Seven Bank—The Convenience Store Bank





Toward Implementing Improved ATM Sourcing Models



Dawn of a New Era in ATMs


Leveraging Celent’s Expertise



Support for Financial Institutions



Support for Vendors


Related Celent Research


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