Celent Peer Networking Event: ECM and Digital Commerce

Digital Approaches to Content Management and Insurance Transactions
by Benjamin Moreland,  Michael Fitzgerald, May 13, 2011
Industry Trends
North America
Insurance > Life/Annuities > IT Spending
Insurance > Life/Annuities > Illustrations
Insurance > Life/Annuities > Distribution/New Business Acquisition
Insurance > Life/Annuities > Underwriting
Insurance > Life/Annuities > Policy Admin
Insurance > Life/Annuities > Rating
Insurance > Life/Annuities > Claims
Insurance > Life/Annuities > Reinsurance
Insurance > Life/Annuities > Billing
Insurance > Life/Annuities > Innovation
Insurance > Life/Annuities > Mobile
Insurance > Life/Annuities > Entrerprise solutions
Insurance > Life/Annuities > Security and Fraud
Insurance > Life/Annuities > Customer Relationship Management
Insurance > Life/Annuities > Sourcing
Insurance > Life/Annuities > Social Media
Insurance > Life/Annuities > Compliance and Regulatory
Insurance > P-C/General Insurance > IT Spending
Insurance > P-C/General Insurance > Enterprise solutions
Insurance > P-C/General Insurance > Mobile
Insurance > P-C/General Insurance > Innovation
Insurance > P-C/General Insurance > Billing
Insurance > P-C/General Insurance > Reinsurance
Insurance > P-C/General Insurance > Claims
Insurance > P-C/General Insurance > Policy admin
Insurance > P-C/General Insurance > Illustrations
Insurance > P-C/General Insurance > Distribution/New Business Acquisition
Insurance > P-C/General Insurance > Underwriting
Insurance > P-C/General Insurance > Security and Fraud
Insurance > P-C/General Insurance > Customer Relationship Management
Insurance > P-C/General Insurance > Sourcing
Insurance > P-C/General Insurance > Social Media
Insurance > P-C/General Insurance > Compliance and Regulatory
Insurance > P-C/General Insurance > Rating


Insurers have tried to eliminate correspondence, service paperwork, and paper case files for at least 20 years. A key goal is often straight-through processing (STP), which requires digitization of content. But improved handling of digitized content still represents a huge opportunity for most insurers. The first tier of benefits only scratches the surface of what is possible with next-generation ECM strategies.

Similarly, insurers must achieve consistency in how they represent parties and roles across digital and non-digital channels. Personalization of the user experience for that party/role and a consistent, strongly-branded user experience across the many digital touchpoints are worthy goals.

At this exclusive, invitation-only Celent event, Mike Fitzgerald and Ben Moreland discussed how insurers are addressing the hurdles and opportunities associated with content digitization, as well as how insurers are creating enterprise strategies to integrate digital user experiences with non-digital channels. Celent’s experts and senior-level IT strategists had a unique opportunity to interact directly in a carrier-only forum, with an emphasis on information sharing and idea exchange.

For more information about this event, please contact Chuck Smith at +1.617.262.3125 or csmith@celent.com.


Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

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