The Ideal Producer Portal: From Cost of Doing Business to Industry Differentiator

August 5, 2008


New York, NY, USA August 5, 2008

The Ideal Producer Portal

In the last five years, producer portals have become nearly ubiquitous, with over 90% of insurers providing at least some form of portal. The producer portal has emerged as a critical channel of interaction that few insurers can afford to ignore.

In a new report, , Celent examines how insurers can continue to add value to their producer portals even after the initial investments have been made. The report tracks the evolution of common areas of producer portal functionality and technology through three phases of maturity, allowing insurers to determine where their producer portal excels and where it can be improved.

"With such an overwhelming presence of producer portals within the industry, the burden to produce a quality site has become much heavier for the insurer," says Jeff Goldberg, senior analyst with Celent’s Insurance group and author of the report. "The importance of the portal will become even more pronounced as the next round of Internet-savvy employees enter the workforce."

This report also presents Celent’s view of the "ideal" producer portal with a series of sample portal screens. Insurers hoping to increase their portal ROI can see where they stack up against the industry and determine how close their portal comes to reaching this "ideal."

"Unfortunately, there is a moving bar, and every year it becomes more difficult for an insurer to differentiate itself through producer portal technology," Goldberg adds. This report predicts what functionality will be required in the future to stay ahead of the curve.

The 26-page report contains 10 figures and one table. A table of contents is available online.

Members of Celent's Life/Health Insurance and Property/Casualty Insurance research services can download the report electronically by clicking on the icon to the left.  Non-members should contact for more information.  

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

Table of Contents

New York, NY, USA August 5, 2008

The Ideal Producer Portal

Executive Summary 3
Introduction 4
The Producer Portal Evolution 7
  Postioning 8
  User Experience 9
  Accounts and Passwords 10
  Technical Environment 11
  Producer Adoption 12
  Quote 13
  Online Applications 14
  Extras 16
The Ideal Producer Portal 18
  Login Page 18
  Home Page 19
  Application Form 20
  Quote Page 21
The Future of the Producer Portal 22
Conclusions 23


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