Interactive Television and European Banking
Celent Communications predicts iDTV banking services to continue to play a role in the development of financial institutions distribution strategies. However, high renewal costs may slow down bank adoption for this channel.
In a new report, Celent examines the evolution of iDTV banking services in the European marketplace, including product and technology development. The report predicts that over 35 percent of total digital TV subscribers in Europe will use iDTV banking services by 2005. Consumer adoption levels will depend on the product mix and interactive content provided by financial institutions on the digital TV screen.
Isabella Fonseca, author of the report, "iDTV still remains at the experimental stage for most banks. Approximately 17 financial institutions provide a full-service offering via this channel. Others have pilots underway. This means that the number of banks offering iDTV banking services has doubled since last year. iDTV still holds promise for the future as an additional customer touch-point, but will have to be evaluated according to what will work best for the financial institutions overall expansion plan."
A Table of Contents is available online.
of Celent Communication's Retail Banking and research service can download the report electronically by clicking on the icon to the left.
Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].
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|Milan, Italy April 5, 2002|
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