Mobile B2X: The Next Mobile Payment Wave in International Markets

by Bart Narter, January 12, 2010
Product Trends/ Reviews
Global, Asia-Pacific, EMEA, Latin America, North America

Abstract

The developing world has seen the greatest adoption of mobile payments. It is now on the verge of a whole new payment segment: “mobile B2X,” or businesses’ use of the mobile channel to pay other companies, employees, and residents.

In many countries around the world, mobile person-to-person payments have become the success story of the mobile payments arena. They have grown so popular that they are being offered by mobile network operators (MNOs) in dozens of countries across Africa, Asia, and Latin America. It is only a matter of time before increased competition leads to service commoditization and price compression.

Players in the mobile payments space will have to start looking for new markets and areas of innovation. In this report, Mobile B2X: The Next Mobile Payment Wave in Developing Markets, Celent examines how companies and other institutions are beginning to use mobile payments for a number of important use cases:

  • Payments made by retailers to wholesalers for receipt of consumer goods.
  • Salary, commission, and pension disbursements made by companies (and governments) to individuals.
  • Social benefit distributions from companies (and governments) to individuals.

In countries where the majority of the population is unbanked, mobile B2X can occupy the role held by direct deposits in industrialized countries. Given that 1.7 billion of the world’s unbanked population will have a mobile phone by 2012, and using the Kenyan minimum wage as a proxy, the salary target disbursement “universe” is an astounding US$16.5 trillion.


"Mobile B2X is significant in that will finally provide a place at the mobile payments table for banks, given that banked entities (i.e., businesses and governments) will be market participants,” says Red Gillen, senior analyst with Celent’s Banking Group and author of the report. “Mobile B2X not only represents new revenue streams for banks. It also presents an opportunity to break the MNOs’ stranglehold on the mobile payments ecosystem."

However, mobile B2X market growth will not come easy, and technology alone will not be the “magic bullet” for success. Mobile carriers’ agent networks will need to be strengthened to play a greater cash-in/cash-out role. Government regulation will have to be monitored to prevent transaction limits from being too low. Current business models based on discrete functionality will have to give way to interoperability between mobile networks, banks, payers and payees. This will create an opportunity for technology vendors that can offer one-stop integration for payers and payees alike.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

Executive Summary

3

Introduction

5

Where the Current Action Is: Consumers

7

 

How the Consumer Market Is Segmented

7

 

Mobile Payment Use Cases

9

 

Major Markets and Players

11

Where the Action Will Be Next: Mobile B2X

16

What Mobile B2X Will Look Like

20

 

Retailer Payments to Wholesalers

20

 

Salary and Commission Disbursements

27

 

Social Benefit Distributions

33

Fast Forward: The Need for Gen 2 Interoperability

38

Conclusion

40

Leveraging Celent’s Expertise

42

 

Analyst Access

42

 

Support for Banks

42

 

Support for Vendors

43

Related Celent Research

44

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