North American Illustration Systems 2012: A Sketch of Eight Vendor Systems

by Karen Monks, March 22, 2012
Vendor Reviews
North America


Celent sees illustration vendors making functionality changes not seen previously in their systems as more emphasis is placed on illustration output, the use of mobile devices, and user-level configuration. Additionally, today’s illustration systems more frequently include full integration with point of sale and new business tools.

Illustrations are a required and heavily regulated part of life insurance sales, but the changing functionalty of these systems has made them more than a tool to illustrate an insurance policy. Illustrations are becoming a key factor in keeping producers happy and improving the efficiency of the life insurance sale. In a new report, North American Illustration Systems 2012: A Sketch of Eight Vendor Systems, Celent identifies 10 major trends evident in today’s vendor illustration system functionality.

"With the newest cadre of illustration systems, insurers are able to leverage their investment in illustrations across the broader new business process," says Karen Monks, Analyst with Celent’s Insurance group and author of the report. "Illustrations can clearly help improve efficiency and lower costs in the new business process."

Several of today’s illustration systems integrate into new business functions such as contact management, needs analysis, illustrations, and electronic applications. lIlustration vendors have brought their systems to a point where calculating premiums and policy values is a given. These systems now act as part marketing tool, part new business tool, part mobile technology tool, and part required compliance tool. Today’s illustration system can help an insurer deliver better overall value on their illustration investments.

This report provides seven full profiles and one limited profile of vendors selling illustration systems in North America. Vendors profiled include Accenture, illustrate inc., iPipeline, LPS Group, Novinsoft, StoneRiver, WELIS, and Insurance Technologies.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

Table of Contents

Executive Summary




Market Overview


Report Methodology


About the Profiles


Accenture: Accenture Life Insurance Platform (ALIP) Illustrations


Illustrate inc.: OPUS


iPipeline: iPipeline Illustrations




Novinsoft: Novinsoft Illustration Systems


StoneRiver: Life Portraits


Welis: Ascent


Limited Profile


Insurance Technologies: ForeSight


Comparative Tables


Concluding Thoughts


Leveraging Celent’s Expertise


Related Celent Research


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