Robo in a Box: The UK Adviser and the Future of B2B Robo Advice

by William Trout, April 17, 2017
Industry Trends
Global, EMEA

Abstract

B2B robo advice platforms, particularly “robo in a box” solutions, are reshaping the way investments advice can be delivered in the UK.

Celent has released a new report titled Robo in a Box: The UK Adviser and the Future of B2B Robo Advice. The report was written by Will Trout, a Senior Analyst with Celent’s Wealth Management practice.

B2B robo advice platforms, particularly “robo in a box” solutions driven by application programming interfaces (APIs), are reshaping the way investments advice is delivered in the UK.

While the direct-to-consumer (D2C) robo advice market in the UK is crowded, UK advisers are just starting to embrace a business-to-business or “hybrid” approach to delivery. B2B robo advice is a way to serve younger clients as well as those who may never come into much money at all. Although the task of integrating data across large organizations should not be underestimated, getting institutions comfortable with storing client data outside firm walls remains the real challenge.

“Not every adviser seeks to grow their business, but UK advisers whose ambitions extend beyond the golf course are looking to B2B robo advice as a way to capture future generations of clients,” commented Trout.

“While D2C robos take a hard-coded approach to advice delivery, the light architectural footprint (‘Code it on the fly’) of the B2B model represents the best way of helping providers respond to shifting client demands and market conditions," he added.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

Executive Summary

1

 

Key Research Questions

1

Robo in a Box

2

 

Robo 3.0

2

 

The Long Shadow of RDR

3

 

Growth of a UK Equity Culture

4

B2B Robo

5

 

From Back to Front

5

Looking Ahead

8

Leveraging Celent’s Expertise

9

 

Support for Financial Institutions

9

 

Support for Vendors

9

Related Celent Research

10

Sign in to download reports and access personalized information