Samsung Pay and Other Highlights from Mobile World Congress

The Race for Mobile Payments Is Heating Up
by Zilvinas Bareisis, April 7, 2015
Industry Trends


2015 started with a bang in mobile payments, as Samsung, Google, PayPal, and others made important announcements. Mobile World Congress not only served as a platform for many of these announcements but also delivered the right mix of vision, serious thinking about the challenges ahead, and an undiminished excitement about the opportunities.

Samsung used Mobile World Congress (MWC) as a platform to launch its new Galaxy S6 devices and to announce Samsung Pay, which leverages the technology from its recent acquisition of LoopPay. There were other important announcements in mobile payments around the same time, particularly from Google about Google Wallet and Android Pay, from PayPal about its acquisition of Paydiant, and from Visa and MasterCard about the strong interest from the banks in deploying Host Card Emulation (HCE)-based payment solutions.

The report Samsung Pay and Other Highlights from Mobile World Congress: The Race for Mobile Payments Is Heating Up offers Celent’s take on what Samsung Pay is, as well as commentary on the latest developments and implications for mobile payments. It also summarises some of the other highlights and themes from MWC.

“It is tempting to compare Samsung Pay with Apple Pay. Both are device-based wallets, and even the names sound similar,” says Zilvinas Bareisis, a senior analyst with Celent’s Banking practice and author of the report. “However, a much more relevant comparison is between Samsung Pay and other payment solutions available on Android, especially Google Wallet and the emerging HCE-based wallets from banks. These latest announcements demonstrate that the mobile payments ecosystem is far from settled.”

This 24-page report contains eight figures. It concludes with a summary of some of the other highlights and themes from MWC, such as connected living, wearables, 5G networks, privacy and data protection, crowdfunding, and cybersecurity.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

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Table of Contents

Executive Summary



Key Research Questions





Key Research Questions


The Race for Mobile Payments Is Heating Up



Brief Overview of Key Recent Developments



Introducing Samsung Pay



Our Observations





Observations from Mobile World Congress



Event Overview



Key Themes


Leveraging Celent’s Expertise



Support for Financial Institutions



Support for Vendors


Related Celent Research


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