Social Media Management

REPORT PREVIOUSLY PUBLISHED BY OLIVER WYMAN
June 5, 2013
Industry Trends
Global

Abstract

Social media is one of the characterizing trends of our decade. Companies are witnessing the growing importance of social media — as well as the inherent opportunities and risks. This publication contains information on social media in companies and activity tracking as well as guidelines for implementing a social media controlling system that is based on key performance indicators.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

Table of Contents

Editorial

3

The Virtual Ear on the Street

4

Navigating the Digital Jungle

7

Implementation Guide

9

 

Reaction

13

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