Top Trends in Retail Payments: A Year in Review

by Zilvinas Bareisis, January 30, 2014
Industry Trends


This report reflects on the key retail payments issues which kept Celent analysts busy in 2013 and that Celent believes are set to shape the industry in 2014.

The report Top Trends in Retail Payments: A Year in Review is the fourth edition of Celent’s annual payments trends review. This particular report focuses on trends in retail payments. For a complete overview of Celent’s top trends in payments, this report should be read in conjunction with the upcoming report Top Trends in Corporate Payments: A Year in Review, 2014 Edition.

This report presents the top 10 retail payments-related issues that Celent analysts dealt with in 2013 and expect to see develop in 2014. Collectively, they represent a set of important topics in the developed markets. Some of the trends have been covered in more detail in other reports published by Celent throughout the year, but others are discussed in writing here for the first time.

“A key trend for 2014 will be the growth of contextual payments, indicating a shift in power away from issuers and networks to consumers and merchants,” says Zilvinas Bareisis, Senior Analyst with Celent’s Banking Group and author of the report. “The sheer diversity of ways to accept payments — in-store, in-app, online, via social media, etc. — means that increasingly it is consumers and merchants that dictate what payment instruments they want to use and accept.”

There is no doubt that the retail payments industry is more dynamic and exciting than ever. The aim of this report is to help Celent clients navigate the changes by highlighting critical developments in today’s retail payments landscape.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

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Table of Contents

Executive Summary 


Contextual Payments: The Power Shift to Merchants and Consumers


Paying Directly from a Bank Account: Coming Soon to a Merchant Near You


NFC Payments: A New Lease on Life?


Merchant Offers: Proliferation of Digital Channels


Regulation: And You Thought it Was Bad Already?


EMV in the US: What Progress?


Cryptocurrencies; What Is All the Fuss About?


And Finally …



Serving an Omnichannel Global Merchant: Reimagining Acquiring



M-POS: The Shifting Emphasis From M- to POS



Tokenisation: Solution for E-Commerce Fraud or a Complete Game-Changer?




Leveraging Celent’s Expertise 



Support for Financial Institutions



Support for Vendors


Related Celent Research


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