Top Trends in Retail Payments: A Year in Review, 2015 Edition

by Zilvinas Bareisis, January 26, 2015
Industry Trends


This report reflects on the key retail payments issues which kept Celent analysts busy in 2014 and that Celent believes are set to shape the industry in 2015.

This report, Top Trends in Retail Payments: A Year in Review, 2015 Edition, is the fifth edition of Celent’s annual payments trends review. This particular report focuses on trends in retail payments. For a complete overview of Celent’s top trends in payments, this report should be read in conjunction with the upcoming report Top Trends in Corporate Payments: A Year in Review, 2015 Edition.

This report presents the top 10 retail payments-related issues that Celent analysts dealt with in 2014 and expect to see develop further in 2015. Collectively, they represent a reasonably accurate portrayal of important topics in the developed markets. Some of the trends have been covered in more detail in other reports published by Celent throughout the year, but others are discussed in writing here for the first time.

“In 2014, digital payments remained high on the industry’s agenda, and we expect will continue to dominate it in 2015,” says Zilvinas Bareisis, a senior analyst with Celent’s Banking practice and author of the report. “However, the excitement around Apple Pay should not overshadow the fact that the digital payments landscape remains vibrant and diverse. And, of course, the industry also has to address other critically important issues such as regulation and security.”

There is no doubt that the payments industry is more dynamic and exciting than ever. The aim of this report is to help Celent clients navigate the changes by highlighting critical developments in today’s retail payments landscape.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

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Michele Pace
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Table of Contents

Executive Summary


The Resurgence of NFC


Challenger Networks — Seeking an Alternative to NFC Secure Payments at the POS


“Buy It Now” — How Many Checkout Buttons Does a Merchant Need, and Where?


Money Transfers Made Easy (and Cheap)


Cryptoprotocols: The Promise of a Disruptive Future


EMV Finally Arriving in the United States


Reinventing Acquiring into Merchant Services Provision


And Finally …



The Rising Challenge of Cybersecurity



Further Acceleration of Card Schemes’ Transformation into Payments Technology Companies



Regulation: The Calm Before the Storm


Leveraging Celent’s Expertise



Support for Financial Institutions



Support for Vendors


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