Understanding the Value of Location Intelligence Solutions

Making the Business Case for the Insurance Sector
by Catherine Stagg-Macey, October 3, 2011
Industry Trends
Global, Asia-Pacific, EMEA, Latin America, North America


Hurricanes, riots, and floods are a reminder of the necessity to understand the degree of exposure to a certain area or region of a country. Location intelligence solutions do this well, but their business case extends beyond reporting to being able to support the business in underwriting, marketing, regulation, and claims.

In a new report, Understanding the Value of Location Intelligence Solutions: Making the Business Case for the Insurance Sector, Celent examines the range of areas that can benefit from location intelligence or GIS solutions. Reporting exposure to a large-scale event within 24 hours, as done by one UK insurer, is a great example of the value of a location intelligence solution. This transparency assures shareholders, allows for correct allocation of insurer resources to the field, and ensures correct allocation of reserves.

The value of GIS solutions comes from saving costs or increasing revenue. But there is little evidence of insurers maximising the power of these solutions. “There are several examples in the industry of GIS solutions being used in an offline reporting manner or in only one functional area of the business. This is a vast underutlisation of an expensive resource,” says Catherine Stagg-Macey, Senior Vice President with Celent’s Insurance Group and author of the report.

This report looks at the business benefits for GIS tools in underwriting, claims, and marketing, and includes two examples of insurers who have benefited from GIS capabilities. Celent believes that such capability is an interesting addition to the options for technology-enabled business improvement.

For more information on vendors in this sector, see the Celent report Location Intelligence Solutions for Insurance: A Solution Spectrum, September 2011, for profiles of seven GIS vendors serving the insurance sector in Europe and North America.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

Table of Contents

Executive Summary


Making the Case for GIS Capability


Reaping the Reward


Prioritising Investment




Leveraging Celent’s Expertise


Related Celent Research


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