Webinar: So What If There Is An App?

Consumer-Focused Life Insurance Apps for Mobile Phones
by Benjamin Moreland,  Craig Weber,  Karen Monks, May 4, 2011
Industry Trends
North America


Smartphone ownership and app growth add up to tempting targets for financial services providers. For the insurance industry, the question is: Are smartphone apps necessary to attract and retain customers? Celent analyst Karen Monks and senior analyst Benjamin Moreland review the results of a recent survey of US insurance consumers regarding their attitudes towards mobile apps for life insurance. This webinar examines the features and functionalities in mobile apps sought after by insurance consumers. It also compares what consumers want versus what is currently available in the mobile app marketplace.

This presentation draws on findings from Celent’s reports So What If There Is An App? A Survey of Insurance Consumers and North American SnAppshot, Life Version: Mobile Apps for Life Insurance and Annuity Consumers.

To hear audio from this event, click here.

For more information or a copy of the presentation, please contact Chuck Smith at csmith@celent.com or +1.617.262.3125.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
Tel: +1 212 345 1366

Europe (London)
Chris Williams
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
Tel.: +81 3 3500 3023

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