Webinar: Tomorrow's Leading European General Insurer

Four Elements for a Winning Strategy
by Nicolas Michellod, June 27, 2011
Industry Trends


Changes in the past decade in technology, customer attitudes, distribution, brand, and insurance value perception have forced insurers to rethink their business models. Celent senior analyst Nicolas Michellod explains why insurers need to focus their attention on four strategic dimensions if they want to gain competitive advantage: 1) refocusing distribution efforts, 2) applying manufacturing techniques, 3) positioning the brand and proposition, and 4) applying customer science.

This presentation draws on findings from Celent’s report Tomorrow’s Leading European General Insurer: Four Elements for a Winning Strategy. For audio of the presentation, click here.

For more information or a copy of the presentation, please contact Chuck Smith at csmith@celent.com or +1.617.262.3125.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

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