亚太地区社交媒体在银行业中的应用:社交型银行的诞生

Social Media in Asian Banks
by Hua Zhang, September 22, 2016
Industry Trends
Asia-Pacific

Abstract

今天的银行业面临一个很大的挑战是,有很多银行以外的企业会比银行更了解银行的用户,社交网络便是其中之一。社交网络能够更近观察客户,更好地细分客户,银行可以基于此为来更好地提供消费金融、支付等服务;提供更完善的风险控制手段;为低端长尾用户提供金融服务。

在新报告,亚太地区社交媒体在银行业中的应用:社交型银行的诞生,Celent分析了社交网络的使用方式、适用领域和发展趋势。今天,银行业除了利用社交网络来与客户做信息沟通以外,我们还看到一些银行利用社交网络来作为电子渠道,开发了一些基于社交网络的创新型业务和产品,并且诞生了一些完全基于社交网络的社交型银行。

“基于社交的银行,并不是简单地把传统银行业务放到社交网络上,而是要整体上改变,银行的获客方式、营销方式、客户细分方式、产品设计、客户运营等方面。”张华说,Celent分析师,同时也该报告的作者。

这篇报告描述了社交网络在银行业的案例、模式和趋势。

This 20-page report contains 4 figures and 2 tables.

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is a wholly-owned operating unit of Marsh & McLennan Companies [NYSE: MMC].

Media Contacts

North America
Michele Pace
mpace@celent.com
Tel: +1 212 345 1366

Europe (London)
Chris Williams
cwilliams@celent.com
Tel: +44 (0)782 448 3336

Asia (Tokyo)
Yumi Nagaoka
ynagaoka@celent.com
Tel.: +81 3 3500 3023

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