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FIRST INVESTMENT BANK: 大規模言語モデル・バーチャルアシスタントによる躍進

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2024/03/25

セレント・モデルバンクアワード2024 生成AIアプリケーション部門 受賞企業

Abstract

Superior customer engagement and smooth customer journeys have become paramount in winning retail banking market share. Prior to Gen AI, banks were experiencing diminishing returns leveraging current technology. Gen AI has changed the game, opening up opportunity to realize step change and increasing returns. Fibank has seized the opportunity Gen AI presents to differentiate itself through more effective customer engagement via IVAs. It also recognized that it could turbo-charge its bankers.

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